Imagine two buckets:
- those prospects who have already visited your site (aka, Site Visitor); and
- those prospects who are actively pursuing a product or service you sell (aka, In-Market), but have not yet visited your site.
Naturally, HK™ Site Visitor is ideal for companies already running traffic to a website. For the purposes of this discussion, site visitor identity resolution retargeting is for teams already investing in paid media. To get started it's as easy as 1-2-3. Step 1 is to upload our smart pixel "code snippet" into your website. Step 2 is each week we'll upload a fresh file update into your desired Ad platform (eg, Facebook or Google, etc). Step 3 is your team can go about its business and launch follow-up digital retargeting Ads. HK™ will be available to answer all ongoing questions posed by your team, and consult on the best use of the technology. HK™ Site Visitor is a recurring monthly subscription starting at $947/month.
For an additional fee: If you were to request additional backend retargeting channels—namely email and direct mail retargeting—then those channels shall be run thru our email and direct mail contractor. It's our policy and standard operating procedure that you run the email and direct mail retarget thru us because of the intimate nature of the personally identifiable information within the site visitor file. In plain english, we're not taking any chances with this highly sensitive information in multiple hands.
As for bucket #2: well those are prospects who are In-Market, searching for a service you sell, but who have not yet visited your website. Customarily, this next level of audience targeting is included with our full-service agency offering. Our full-service agency offering is ideal for clients seeking a complete done-for-you marketing service (which includes PPC campaign management and a leased conversion funnel). HK™ full-service offering is a recurring monthly subscription starting at $4,970/month.
If you're ready to get more qualified leads... grow your brand... and provide for those faithful employees who love you most, then let's see if we're the right fit. Feel free to click here and schedule your free consultation call now.