Competition to win luxury real estate listings is fierce. Imagine a savvy seller signing a $2MM listing agreement with a real estate broker—and without even meeting the broker yet. This little article explains how to get listings in real estate without cold calling.
Launching a new funnel or offer can be tricky. If you’re Facebook Ad budget is too small, the daily Ad spend might be lower than the average cost required to produce a single lead. So you nickel-and-dime your money away. If necessary, set the daily Ad spend higher as a test burst. This will give the Facebook algorithm a fighting chance to produce a result.
Data is the new oil. For high-ticket services and offers, if your initial seed data isn’t geared at high net-worth individuals (HNWI), then running Ads can be a drain. The challenge is that most HNWI data is offline, so step one is accurately bring it into the online digital world.